Download PDF Marketing Analytics Strategic Models and Metrics

Read Marketing Analytics Strategic Models and Metrics

Read Marketing Analytics Strategic Models and Metrics

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Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations. The book contains a wealth of information on marketing analytics: Almost 500 pages of text, covering a wide variety of decision models and metrics Nearly 400 figures, including diagrams, tables, and charts Step-by-step instructions on market segmentation, conjoint analysis, and other techniques Current examples demonstrating how organizations are applying models and metrics The list of chapters below includes a sample of the topics: Chapter 1. Introduction - Introduction to marketing analytics Chapter 2. Market Insight - Market sizing and trend analysis Chapter 3. Market Segmentation - Segment identification, analysis, and strategy Chapter 4. Competitive Analysis - Competitor identification, analysis, and strategy Chapter 5. Business Strategy - Analytics-based strategy selection Chapter 6. Business Operations - Forecasting, predictive analytics, and data mining Chapter 7. Product and Service Analytics - Conjoint analysis and product/service metrics Chapter 8. Price Analytics - Pricing techniques and assessment Chapter 9. Distribution Analytics - Analytics-based channel evaluation and selection Chapter 10. Promotion Analytics - Promotion budget estimation and allocation Chapter 11. Sales Analytics - Metrics for sales, profitability, and support Chapter 12. Analytics in Action - Pivot tables and data-driven presentations Edition: First Edition, Version 1.1, introduced November 2013. Revision 1.1 incorporates minor corrections and edits. It retains the same layout as the original release (First Edition, Version 1.0). See StephanSorger.com for a complete record of all changes. Adobe Analytics - New Relevant stakeholders always receive automated notifications and alerts immediately when data falls outside of defined thresholds for established business metrics and Marketing Mix Modeling Marketing Management Analytics As the leader in Marketing Mix Modeling Marketing Management Analytics (MMA) helps CFOs and CMOs understand and optimize their marketing investment ROI The 9 Best Marketing And Sales Analytics - Every Manager Sales and marketing analytics are essential to unlocking commercially relevant insights increasing revenue and profitability and improving brand perception Ten Ways Big Data Is Revolutionizing Marketing And Sales Customer Analytics (48%) Operational Analytics (21%) Fraud and Compliance (12%) New Product & Service Innovation (10%) & Enterprise Data Warehouse How to Choose the Right Digital Marketing Model Look at virtually any consumer industry and youll see how changes in digital technology are fundamentally altering the way that consumers engage with brands before Predictive Analytics & Data Mining Training Seminar/Workshop Predictive Analytics for Business Marketing and Web is a concentrated training program that includes interactive breakout sessions Data is your most valuable asset Marketing performance measurement - Wikipedia Marketing performance measurement (MPM) or marketing performance management is the systematic management of marketing resources and processes to achieve measurable Web Analytics 101: Definitions: Goals Metrics KPIs An understanding of these 7 standard web analytics definitions is the key to success: Objectives Goals Metrics Key Performance Indicators Targets Dimensions Pricing Analytics: The Science of Profitable Growth Pricing Analytics is a two-day program focused on teaching executives how to use analytics to better understand their customers and design more targeted and Six Web Metrics / KPI's To Die For - Digital Marketing and The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics Key Performance Indicators! This is a KPI and that is a KPI and
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